Marketing Campaign

Task Overview
Students work in teams create a product presentation or marketing campaign.


Task Outcomes

• Practice business meeting skills.
• Practice and learn marketing vocabulary
• Communicate in speaking

Resources

• 1 hour

Set Up

• Split students into groups of 3-4.
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Team Goals

• Groups must invent a product and create a marketing presentation for the rest of the class.  

Actions

• Teams work together to create a fictional product or service.  
• Teams create a marketing presentation with all the key information on their product (e.g. price, useag, etc.)

Rules

• Students are allowed only a certain budget for the fictional product.

Results

• The best presentation and product are chosen by students and teacher.

Feedback and Reflection

• Teacher provides language feedback from team meetings and presentations.
• Class discusses activity.

Conversation Questions

• How were the presentation different? 
• Why did you choose one over the other?
• What challenges did your group have?
• What did other groups do that you would do next time?
• Why do you think marketing is challenging?
• How did your team perform in the presentation?

Task Variations

• The presentation of the product can be in any form.  The marketing presentation is only one format.  Brochures, newsletters, posters, and a variety of other formats can be used.

Emerging Language

• Negotiating in groups should bring out language for opinions, advice, and suggestions.  
• Adjectives should arise from describing the product and its features.
• Signposting in the presentation could be discussed.